For this freelance project, I partnered with Mixon Digital to design the scoreboard layout and motion graphics for the event. Working within the NBA’s official style guide, I created cohesive visuals that aligned seamlessly with a wide range of content throughout the weekend.

The graphics were developed for videoboard displays, stage LEDs, and live broadcast integration, requiring a highly structured and logical approach to ensure smooth transitions and real-time updates. Every animation was meticulously planned to account for seamless movement between elements.

We used Ventuz software to program and control the graphics for live playback, ensuring a dynamic and engaging visual experience. During the event, I operated the Ventuz system, displaying real-time stats, player highlights, and in-game moments to enhance the audience experience both in-venue and on-air.